October 18, 2017

Designing the future of Healthcare

We’re charged up to host the premier of the World Design Event from 21 through 29 October 2017 during this year’s Dutch Design Week. Here, the Innovation Powerhouse will be open to the public for the first time, and be transformed into the Embassy of Health. This is what the Innovation Powerhouse is all about, working together with like-minded partners to turn out tomorrow’s innovations.

The Embassy of Health unites the interests of design and healthcare, and will be covering different areas; from 'open' design to 'closed' innovation, Do It Yourself to Do It Together care applications, and specialist medical technology to creative prototypes. We invite you to come see the designs for future healthcare at the exhibition 'Chronic Health - Designing a Healthy Future' and join in on a cutting-edge programme with (inter)national speakers, workshops and meetings. “Chronic illness care depends largely on a complex process of behavioural self-regulation, which demands continuous support and education. Our healthcare system is poorly configured to provide this ongoing support. With VanBerlo's approach to healthcare innovation we can form new perspectives and create unexpected solutions that truly add value and increase user acceptance. We're proud to share two examples of this at the Embassy of Health." - Stef Vrehen, Innovation & Strategy Director, VanBerlo.

Raising confidence in CPR

LifeSaver is a new concept that focuses on smart and intuitive CPR guidance. When someone suffers a cardiac arrest, a bystander's quick and proper intervention has the power to save a life. The growing number of AEDs in public spaces has increased the heart attack survival rate. Still, this rate can be boosted when more people feel confident enough to perform cardiopulmonary resuscitation, CPR, and when chest compression quality can be improved. That's where LifeSaver comes in! LifeSaver takes the panic out of CPR, and guides the user in a smart and intuitive way. From quick and correct electrode placement to indicating the right location and rhythm for chest compressions.

Diabetes patient empowerment

The difficulty of diabetes treatment lies in its complex and personal character. Because patients cannot surrender the responsibility of diabetes management to their healthcare professional, they are left to manage their diabetes on their own. Although significant efforts have been made in diabetes care, many patients still don't achieve adequate glycaemic control and experience devastating complications that result in decreased quality and length of life. Novo Reflex is smart product-service system that supports type 1 diabetes patients in their self-management. The proposed product-service system consists of a smart pen case and a supporting application. Novo Reflex aims to simplify treatment, provide structure for self-management and support patients throughout the entire process. Improved effectiveness of self-management potentially increases metabolic control and quality of life, and decreases healthcare-related costs.

“My drive for this project was personal, as I experienced first-hand the daunting task of diabetes management when my girlfriend was diagnosed with type 1 diabetes. I was amazed by the limitations of the diabetes treatment process and decided to devote my graduation project to this topic. Together with VanBerlo, I came up with a concrete and smart product-service system to empower and support diabetes type 1 patients in their daily struggles with their disease." - Vincent Laagland, Designer, VanBerlo.

Healthcare disrupted

People are growing older... and that's wonderful as long as they can live happily and independently at home. But if an elderly person falls, the effects can present a big challenge. In many cases the current healthcare system doesn't bring the desired result. That's why VanBerlo was asked to look at this issue from a different angle and come up with new solutions. Using Design Thinking methodology, we could analyse the problem and carry out empathetic research. We accomplished this together with healthcare consultancy ZONH and the association of physiotherapists KNGF. Deep-dive interviews were conducted with all stakeholders involved: the elderly themselves, nurses, GPs and housing associations. These interviews helped us to discover the real needs. The most striking insights from the research included the desire for more clear-cut information, autonomy and recognition. Using Reframing ideation methodology, we could devise innovative solutions for elderly people recovering from a fall. With decent results.

“It's important to use design thinking to create value and solve problems in markets like the healthcare sector. A market which is, like many others, extremely active and complex. It's true, when we think about better care we think typically about smart technology. But sometimes all that is needed is a good listening ear. By collecting and bringing together all the insights, it's possible to come up with solutions that really create the difference." - Maayke de Brouwer, Senior Strategist Innovation, VanBerlo.

We're all extremely proud of these insights and innovations, but don't take our word for it. Come and see us at the Innovation Powerhouse during Dutch Design Week 2017, 21 through 29 October! Get inspired at the Embassy of Health exhibition, brought to you by Waag Society, Philips, Máxima Medisch Centrum, U Create and VanBerlo. Be one of the first to wander the newly designed halls of the Innovation Powerhouse and check out VanBerlo's new studio – our new home away from home. We look forward to seeing you there!

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