This week, TÜV SUD, a global testing and certification provider, will be hosting its 16th International Conference "Protection of Children in Cars" in Munich, Germany. With VanBerlo's 20 years of history working in the child car safety seat industry, we believe in expanding our knowledge with the latest technologies and possibilities through the workshops and lectures offered by experts in the field. Understanding the users- the parents and the children- is a core part of our design process in developing safe child car seats.
Even with such advanced techniques in this industry, the statistics show that almost 8 out of 10 children are transported unsafely in a car. (https://www.ad.nl/binnenland/acht-op-tien-kinderen-onveilig-vervoerd-in-auto~aceb5c04/) This high number is due to a number of factors, from the misuse of installation of the car seat itself to the mishandling of the seatbelt across the child seat. These challenges arise due to the technical complexity of the car seats which is not conveyed to the user in a simple form. It is important for the chair to not only excel technically but also have a simple user experience. Providing an easy installation system, or easy-to-follow instructions and aid for the parents is essential to ensure the safety of the child.
This is why we believe design should be an integral part of the development process. At VanBerlo, our strength is in multi-disciplinary design teams. With every new project, we pool in our talent and hone the specific skills that make each product successful. Our UX designers, engineers and soft-goods designers not only work on the technical and conceptual challenges but also add value to the overall concept with expertise in fabrication and ease of use. We believe the future of this industry is in the integration of the physical and digital touch points. Our digital team already has and expertise in the industry of child car seat and works with new and emerging technologies to ensure the best overall product experience.
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