January 26, 2016

iF awards galore!

The iF jury presented a total of three design awards to design agency VanBerlo in the categories of product design and packaging design. This year there were 5,295 entries from 53 countries. The VanBerlo designs managed to impress the panel of judges, consisting of 58 experts and well-known designers from all over the world.


Extrication tools help rescue teams to free victims from vehicles in crash situation. Resqtec's electric/mechanical P4 represents a new technology paradigm: industry standard cutting and spreading performance without traditional hydraulics. Its cordless operation without external generator, small size, low weight and rotating head allow P4 to work in hard to reach places. The electric drive and twist grip give operators precise control over speed and force. Attention has been paid to usability: balanced handling and quick exchange between cutter and spreader blades. P4 can be driven either by batteries or a by a backpack power source.

Air Wick life scents

The Air Wick life scents aerosol is ergonomically designed, providing ease, style and a premium in-use experience. User tested at every stage, its superior ergonomic solution is clearly visible. The spray can is comfortable to use with one hand and can subtly release a little bit of scent at a time. Apart from its functional benefit, the packaging design communicates its innovation through great visual design. It shows its intuitive use and achieves a stand-out-effect on the shelf. Its coloured drip down handle tells a whole new story compared to competitors' products.

Dettol Squeezy

Consumers in developing countries want liquid soap, but the pump mechanism makes it more expensive. Dettol Squeezy's newly developed disc top dispensing innovation reduces production costs by 40%. And because the bottle stands firmly upside down or right side up, every last drop can be squeezed out. Much more economical than a sachet. Dettol Squeezy provides a more hygienic, superior and inexpensive hand-washing experience for all. In India, Dettol have reached out to millions of children and mothers to raise awareness about hygiene and sanitation. However, 53% of the Indian population still do not have access to a toilet, and over 120 thousand children under the age of five die from diarrhoea each year. Dettol aim to help reverse these numbers by driving behaviour change towards hand hygiene. Dettol Squeezy: making good hygiene affordable for everyone.


The world famous iF awards have been awarding design achievements for more than sixty years and are seen as an important indicator for quality in design. Due to the very high level of the entries, this prestigious award also includes the international summit.

For more information about the iF award: http://www.ifdesign.de/awards_index_e.

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