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March 19, 2015

The mighty Innovation PowerHouse: Driving innovation forward


Design agency VanBerlo is starting to burst at the seams in its current Eindhoven Beemdstraat location, so they are moving house. Expected to take place in 2017, this move will see VanBerlo setting up their new headquarters in the TR building in Strijp T. This former power plant near Eindhoven Beukenlaan station will undergo a massive renovation in the coming years, and, with the new name of 'Innovation PowerHouse', is sure to become a new breeding ground for Eindhoven’s innovative industry.

With the upcoming relocation VanBerlo aims to do more than just solve their own space issues. In addition to its own employees, VanBerlo's new location will also offer working spaces and opportunities to innovative companies and ambitious start-ups. The ground floor will have workshops where limited edition products and prototypes can be made. Facilities such as a showroom, meeting rooms and a reception area will be made available to all prospective tenants.

CEO Thomas Paulen: 'VanBerlo has always been known to drive innovation. The most brilliant innovations are generated by crossovers between disciplines. We already have many of these in-house; others will soon be at our fingertips at the Innovation PowerHouse. This is an environment that will generate optimal conditions for cross-pollination.' Through parallel cooperation with TU/e the Innovation PowerHouse will become a campus for innovation. 'Everything will come together at the Innovation PowerHouse', predicts founder Ad van Berlo.

In the meantime plans for the Innovation PowerHouse are being further developed in close collaboration with the municipality and local residents.

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